Product launch videos
Product launch videos for software releases
A launch video tells people what you shipped, who it's for and how to try it. We produce them for new products, features and integrations, ready for launch day and cut for every channel you post on.
What makes a good product launch video?
A good product launch video makes one change obvious: what is new, who it helps and where to try it. It shows the feature working on real screens in the first few seconds and ends on one clear next step.
What's included
- Launch angle and script approved before production starts
- The new feature shown on your real product screens, with motion graphics and kinetic type
- Cuts for your changelog, website, email, X, LinkedIn and Product Hunt
- Vertical teaser cuts on Growth and Pro for short-form feeds
- AI-assisted production, reviewed and quality-checked by our team before delivery
- Delivered in 4K, up to 60 seconds (Starter, Growth) or 90 seconds (Pro)
Where teams use product launch videos
New product launch
A launch film for your homepage, Product Hunt and launch posts.
Feature releases
A focused clip on one change, for the changelog and email.
Integrations
Show both products working together in one flow.
Pre-launch teasers
Short cuts that build interest before the release.
How it works
- Step 1
Submit a brief
Tell us about your product, what you're promoting, and who it's for. Share a link, demo account, or rough screen recordings.
- Step 2
Direct the production
We write the angle, script the scenes, and build the motion approach in your brand system. You approve the direction before full production.
- Step 3
Review and publish
We deliver ready-to-publish 60 FPS motion videos formatted for all your placements. Give feedback, request revisions, or download and launch.
Every plan is delivered in 4K. See pricing for videos per month, lengths and revision rounds, or read how it works in detail.
Product launch videos: questions
How far ahead should we brief a launch video?
Brief us once the feature is stable enough to record. First drafts arrive in 24 to 72 hours depending on your plan, so a week before launch leaves room for revisions.
Can one launch get several videos?
Yes. A launch can use more than one of your monthly videos, for example a main video plus vertical cuts. Growth includes 4 videos plus 4 vertical shorts a month.
Do you make launch graphics as well?
We focus on motion video. Release cards and "what's new" visuals can be part of your launch content; tell us what you need in the brief.
Who owns the launch video?
You own the delivered videos and can use them on any paid or organic channel.
More from Motionleo
Free sample
See it on your
product first
Send us your website. Our team will make a free 15-second sample video for your product, so you can judge the work before choosing a plan.
- A 15-second video made by our team
- No card and no commitment
- Your details are only used for the sample
Want to share more detail? Use the full brief form